Mastering Local SEO for Small Businesses
Local SEO is crucial for small businesses aiming to attract nearby customers. It helps your business show up on Google when people search for services “near me.”
Techniques such as Google Business Profile optimization, acquiring local citations, using location-specific keywords, and earning local backlinks are essential.
Customer reviews also play a key role. Encourage satisfied clients to leave positive feedback to boost your credibility and visibility.
Consistent Name, Address, and Phone (NAP) information across directories is another best practice. This consistency helps search engines trust your business data.