A lead funnel is essential for converting website visitors into paying customers. It involves the stages of awareness, interest, decision, and action.
Start by identifying your audience's pain points and goals. Use a lead magnet (eBook, webinar, etc.) to capture their info via a well-designed landing page.
Nurture leads using email automation and retargeting. Provide value and build trust before guiding them to conversion with irresistible offers.
Finally, test everything—CTAs, visuals, timing—to optimize every step of the funnel.