Break-through Marketing by Proctor & Gamble (Database Management)
Proctor & Gamble (P&G) is one of the most skillful marketers of consumer packaged goods. The company’s scope and accomplishments are staggering. It employs 138,000 people in more than 180 countries; is a global leader in the majority of the 22 different product categories in which it competes; has $23 billion global brands, spends more…