Whether you have a large network on LinkedIn, or you’re just starting out, you likely don’t have a lot of time to invest in LinkedIn marketing. While LinkedIn is the number one social network for B2B businesses and networking, and can be highly effective for lead generation, there will be times when you simply don’t…
How can you better ensure your social media efforts will help you accomplish your brand’s objectives. The dos: Think before you post. What you post on your personal social media accounts can affect how people view your company. Think carefully about how posts that issue commentary on hot-button topics like religion, politics or gender issues…
Data that cannot be measured cannot be controlled. Data is key to uncovering customer insights and running a more effective optimization strategy, but should be properly aligned from the top-down in order to achieve success. Data can be incorporated to formulate decisions that you take to grow your presence online. At each juncture, you as…
Marketers must know their customers and inorder to know the customer; the company must collect information and store it in a database from which it can conduct database marketing. In general, companies can use their database in five ways: To identify prospects: Many companies generate sales lead by advertising their product or service.…
Proctor & Gamble (P&G) is one of the most skillful marketers of consumer packaged goods. The company’s scope and accomplishments are staggering. It employs 138,000 people in more than 180 countries; is a global leader in the majority of the 22 different product categories in which it competes; has $23 billion global brands, spends more…